Despite all the money, the glossy adverts and the brand marketing, Scotland’s international image is personified by the execrable Groundskeeper Willie from
The Simpsons cartoon series.
Groundskeeper Willie, should you be unfamilar with him, is possibly the most offensive, angry, feral, fictional Scotsman ever invented. Think of the worst possible stereotype of the Scot; double it, and you have got Willie — a red-haired, bearded, foul-tempered, incompetent, haggis-eating, testosterone-filled boor who spends his private time secretly videotaping couples in their cars.
As the janitor at Springfield Elementary School, Willie is most famous for greeting a class of students studying French with “Bon jourrrrrrr! You cheese-eating surrender monkeys!” — a phrase that gained international fame when American neocons used it at the start of the Iraq war.
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